You’ve probably noticed an interesting trend that has become increasingly popular across websites. You load a site and it showcases a bit of video behind the text. You scroll downward and graphics are displayed in an eye-catching style that directs you toward the rest of the content.
This phenomenon, known more commonly as motion graphics, has continued to catch on within design styles across all industries. And as many marketers have recognised, it’s a highly effective means of achieving even better results on websites, digital advertising and more.
The common factor across all these sites is how effectively motion graphics can hold your attention. As you already know, capturing and holding readers’ attention is what inevitably leads to improved business potential, site visits and bookings. This type of objective is very important for you as a medical professional to maximise your online marketing results.
How Motion Graphics Boost Content Marketing Strategies
Motion graphics represent the marriage between the older style infographics with the multimedia approach of video. These two formats have come together to create dynamic, engaging online content designed to better capture and direct the attention of consumers.
Part of what has catapulted this style into such high popularity is its simple, effective functionality. As we all know, content is king in marketing. But boring, visually unappealing content can only take an advertising campaign so far. Even the best content will fall flat if it’s not presented in a style that gets the audiences’ attention.
Creating a Standout Style
The need for an attention-grabbing style holds especially true in the mobile age where content consumption often occurs on platforms such as mobile phones and tablets. Simply stated, people need something a little more exciting than plain text or static infographics to get their attention. And the last thing they want to do is squint and struggle to read dense text on their phones.
One of the main reasons this design shift has gained so much popularity is because of its ability to say more than simple text can. In many cases, ideas and concepts are better explained to readers in motion. The concept of ‘show, don’t tell’ helps to illustrate concepts and redirect readers’ attention to content across your site. Even better, they can encourage your site visitors to take action in a dynamic way, encouraging them to make an enquiry, schedule an appointment or call your office immediately.
Achieving the Design Best-Suited to Your Practice
As the online marketplace continues to resonate, the need for a streamlined marketing strategy grows increasingly important. Medical professionals need to work hard to distinguish themselves from the others and remain competitive. In many cases, this can be achieved through a concerted marketing effort highlighted by a functional and attractive website.
Motion graphics represent the latest trend that brings improved campaign results to all industries – medical professionals included. If you’re ready to utilise this component within your own marketing campaign or website development project, it’s time to get in touch with The Gaswerx.
As a comprehensive brand and marketing agency, The Gaswerx can help take your message and create a dynamic, motion graphics-driven site around it. Our experienced professionals understand all the specifics within the medical field and we can help you find even more success, with a fully managed brand and marketing strategy which will achieve results.
Contact The Gaswerx today to see just how amazing your website and marketing campaigns can become. We’ll bring you the best and the brightest in motion graphics and beyond. That way, you can enjoy even better results in reaching and recruiting new patients to your practice.